Mailing lists are extremely important for authors be they traditional or self published. Being able to directly contact a reader allows for affordable and effective marketing, which is essential for small business owners like self published authors.
As wonderful as a mailing list can be, it can also become a problem for not just the sender (in this case, the author) but also, the recipient.
And that’s the point of this here post.
Continue reading “#writingbiz: Mailing Lists – Don’t Overdo It”